You sit at the computer to write the content you know you need to create. That blank screen just won’t go away. You start typing something, but it doesn’t sound right, so you’re back to the blank screen again.
Maybe you’ll try again after lunch, or go work on other pressing work that you could do instead. There’s always something else to do, and the excuses just keep building.
You know that a well designed website is not the only thing you need to attract and engage customers. The content on your website needs to be clear, concise, interesting, well-researched and professional. Who has time for that when you already are doing everything for your business?
It isn’t easy to spend all that time creating just one post when there are so many other things to do to make your business successful. And furthermore, you might not even enjoy the process of researching and crafting all that content.
Hiring a freelance writer just might be the best investment you can make.
Here are 8 reasons to consider offloading your least favorite tasks and letting a professional writer take your website from sparse to professional, engaging and authority building.
1- Writers can find clarity in the complex
While you are the expert in your business, a writer’s expertise is all in boiling down complicated pieces of information to something that the intended audience can understand. They have spent years honing the craft of clear communication.
Have trouble with figuring out what you are trying to tell? After working with a writer, they will be able to find the highlights and mold it into the message you are working to build.
2-Writers understand how to research
A writer will understand how to approach research in order to professionally represent your business. They should know how to ask the right questions in order to get to the heart of your message to help your business build authority.
They can perform interviews with you or your customers in person or via a survey. They can do some online social media sleuthing to help you figure out who your people are and what content they need. They can research your competition to understand how your content can better serve your customers. A writer is a research guru.
A writer will know how to understand an audience and to write to them in language that will engage them. They will study the voice you prefer to use with your clients, and be able to replicate your voice to help you build the authority in your business.
3-They love the creative process
A freelance writer is in business because they enjoy the process of researching and creating content. Whether or not they have a background in Journalism or English, it is a skill they have worked hard to hone to be able to offer their skills to help other business owners. They understand how valuable your time is and how you need to focus on the things you love, so they can help you by focusing on the work that they love.
4-Freelance writers are small biz owners too
As you well know, every business owner is in it 100%. They are looking to establish long term beneficial business relationships. A freelancer will go above and beyond to help you in order to keep your business and to be able to network and make connections for future help you may need.
5-Copywriters have specialized sales knowledge
A copywriter has specific sales knowledge and has studied the art of writing copy that converts to leads or sales using marketing and persuasion strategies. This might be an example of information you are not that excited about diving into, but you can benefit from their specialized experience and education.
6-You may benefit from their bonus expertise
You might have hired a writer to write a few blog posts, and then discover that they have other skills as well. A writing generalist will have spent time studying and practicing writing in many different forms. You may receive the benefit of this additional training such as SEO, digital marketing, email marketing, list building, social media marketing, sales funnels or tasks such as online ad campaigns.
7-Hiring a freelancer saves you money
Since a writer is a business owner, they are not looking to work with a company full time. You will receive the benefit of having an expert at your fingertips who is not looking for full time wages or benefits. For the price of the work you need completed, you will get someone totally dedicated to your business on a project by project basis, which will save you a lot of money in the long run.
8-Networking opportunities
Chances are that if you have hired a writer to help you with some tasks, you may also need someone who can help with graphics or your website, or other specialized areas. If the freelancer you hired does not also have this expertise, they will have contacts to introduce you to for additional specialized projects. By working with one freelancer, you have the chance of improving many different facets of your business,from your website copy to marketing communications to the graphics you use in your materials.
A Win-win Relationship
Any work that you are able to outsource will decrease your stress level by allowing you to focus on your priorities, while leaving the other tasks to pros who can deliver.
Increasing the professional look of your website and communications materials will help your customers to know, like and trust you while building authority in your niche. The ability to expand the expertise that you can call on to help you reach your business goals is a great opportunity to help your business grow exponentially without taking on additional full time employees.
Utilizing your freelancer connections is a win-win that will benefit you, your business and your customers.
Let’s chat!
Ready to see how hiring a freelance writer can help you?